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BRAND HISTORY

The story of Kool Kolored Kid Generation is about transformation , resilience, and the power of turning darkness into light. It didn't begin as the name it bears today. In 2007, while working at the L.A. Film Festival, I was posed with a question by my coworkers: What would I name a band for shock value? In that moment, I dared to challenge the status quo and said, "KKK." But my vision was different; it wasn't about hate, but about unity— "Kool Kolored Kids."
I envisioned a group where people from diverse ethnic backgrounds would come together to create history through their talents. While doubts from others attempted to persuade me otherwise, I preserved the idea, capturing it in a notebook for the future.
In 2017, the concept resurfaced, evolving into "Kool Kolorful Kids," a children's clothing line designed for all kids, celebrating their unique nationalities after watching a GAP commercial . Although this venture faced setbacks, I refused to abandon the idea.
The turning point came in 2019, inspired by a documentary on Netflix of Sam Cooke and the history of the KKK, a symbol of hatred towards people of color. This documentary struck a profound chord within me. It illuminated the incredible potential to reclaim and transform negativity into empowerment.
After months of contemplation and sketching logos, the floodgates of creativity opened. My mission evolved I aimed to redefine how African Americans and people of color were portrayed in the media. I was also troubled by the casual use of the "N-word" among different cultures, an attempt to make a negative word positive.
An epiphany came when I learned about the history of the Swastika, once a symbol of peace for centuries before being twisted by Adolf Hitler into a symbol of hate. This history underscored the power of symbols and words to change the world. It was then that a light bulb went off in my mind, driving me to launch this brand and redefine another negative term, KKK, into a positive force.
The Kool Kolored Kid Generation stands as a testament to our ability to rise above adversity, rewrite the narrative, and inspire and empower all people of color. It's a symbol of transformation, reminding us that we have the power to turn even the darkest history into a brighter future.

MEET OUR KOOL FOUNDER

Randall Law
Visionary Leader, Artistic Trailblazer, and Community Advocate

Hailing from Wilmington, Delaware, Randall Law is more than just the founder of Kool Kolored Kid Generation, the 100 Pairs to Give Back to School Initiative, and the creator of the Kool World mascot, Kooli he is its driving force, artistic visionary, and designer. Randall’s dynamic career blends creative talent with entrepreneurial spirit, positioning him as a trailblazer with a purpose.

Randall's diverse journey spans national commercials, including his involvement in Barack Obama’s 2008 presidential campaign, DrugfreeWorld.org, and multiple GOOD magazine campaigns. His creative influence extends beyond the screen, earning him numerous accolades such as the 2025 Excellence in Public Service Award, the 2024 MILLSUMMIT Impact Award, the 2023 DBT 40 Under 40 Award, and the 2022 400 Years of African American History Commission Award. In 2022, he also graduated from the prestigious James H. Gilliam Fellows Program through the Wilmington Urban League.

His artistic talents shine across multiple mediums. As an original cast member of the off-Broadway production Landing of the Urban Rebels, Randall left an indelible mark in the performing arts. Beyond acting, his creativity fuels meaningful philanthropy. In 2022, Randall launched the 100 Pairs to Give initiative. By 2024, his efforts had reached new heights, distributing 100 KKKG-branded sneakers, partnering with WSFS Bank to provide 100 savings accounts with $50 and financial literacy courses, and collaborating with Nemours Children's Health to offer 100 duffle bags packed with essentials empowering 300 students as they returned to school.

Randall is also the creative mind behind the Kool World mascot, Kooli, in collaboration with Nemours Children’s Health. Kooli is more than just a character it represents unity, diversity, and acceptance, values close to Randall’s heart. In December 2024, KKKG partnered with Main Event, Londyn’s Corner, and Ambitious Pathways to launch the Kooli’s Corner Christmas Giveaway. This holiday initiative treated 100 foster children and their families to a day of unlimited games, food, door prizes, and gifts, with the beloved mascot Kooli dressed in festive attire.

When not leading his ventures, Randall is a sought after motivational speaker, inspiring the next generation to dream big through engagements, K-12 schools and events. His creative pursuits include producing, directing, and editing content, writing jingles, and maintaining a fit lifestyle. Above all, Randall cherishes his role as a father to his two daughters with his partner.

Randall lives by the motto: “It’s a responsibility to become great at whatever you do.” His journey is a testament to the power of creativity, hard work, and an unwavering belief in the potential for greatness while thinking outside of the box.

Randall Law

Founder | Creative Director | Designer

Kool Mission

The mission of Kool Kolored Kid Generation's brand apparel is to ignite motivation and empowerment among children, teenagers, and adults of color, not just nationally but with a vision to reach the world. We've undertaken a profound transformation by infusing a positive spirit into the previously negative term, KKK. Our brand is a beacon of inspiration, not only for people of color but also for those who champion change and unity. Through our apparel designs, we aim to instill a profound sense of self-love and confidence, encouraging individuals to embrace their true selves. At the core of our mission is the belief that the child within each of us deserves to shine brightly. We are here to create a legacy, break down barriers, and remind the world that we are the cool and colorful generation, a force that transcends boundaries. Our aspiration is to set in motion a generational ripple effect that will leave an indelible mark on culture. Kool Kolored Kid Generation is more than just a brand; it's a movement, a testament to the power of positivity and unity in a diverse world.