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BRAND HISTORY

The story of Kool Kolored Kid Generation is about transformation , resilience, and the power of turning darkness into light. It didn't begin as the name it bears today. In 2007, while working at the L.A. Film Festival, I was posed with a question by my coworkers: What would I name a band for shock value? In that moment, I dared to challenge the status quo and said, "KKK." But my vision was different; it wasn't about hate, but about unity— "Kool Kolored Kids."
I envisioned a group where people from diverse ethnic backgrounds would come together to create history through their talents. While doubts from others attempted to persuade me otherwise, I preserved the idea, capturing it in a notebook for the future.
In 2017, the concept resurfaced, evolving into "Kool Kolorful Kids," a children's clothing line designed for all kids, celebrating their unique nationalities after watching a GAP commercial . Although this venture faced setbacks, I refused to abandon the idea.
The turning point came in 2019, inspired by a documentary on Netflix of Sam Cooke and the history of the KKK, a symbol of hatred towards people of color. This documentary struck a profound chord within me. It illuminated the incredible potential to reclaim and transform negativity into empowerment.
After months of contemplation and sketching logos, the floodgates of creativity opened. My mission evolved I aimed to redefine how African Americans and people of color were portrayed in the media. I was also troubled by the casual use of the "N-word" among different cultures, an attempt to make a negative word positive.
An epiphany came when I learned about the history of the Swastika, once a symbol of peace for centuries before being twisted by Adolf Hitler into a symbol of hate. This history underscored the power of symbols and words to change the world. It was then that a light bulb went off in my mind, driving me to launch this brand and redefine another negative term, KKK, into a positive force.
The Kool Kolored Kid Generation stands as a testament to our ability to rise above adversity, rewrite the narrative, and inspire and empower all people of color. It's a symbol of transformation, reminding us that we have the power to turn even the darkest history into a brighter future.

MEET OUR KOOL FOUNDER

Hailing from Wilmington, Delaware, Randall Law is more than just the founder of Kool Kolored Kid Generation he’s its driving force, artistic visionary, and designer. Randall’s career is a dynamic blend of creative talents and entrepreneurial spirit, positioning him as a trailblazer with a purpose.
Randall's diverse journey includes roles in national commercials, such as his involvement in Barack Obama's 2008 presidential campaign, DrugfreeWorld.org, and multiple GOOD magazine spots. His creative influence spans far beyond the screen, earning him numerous accolades, including the "2024" MILLSUMMIT Impact Award, "2023" DBT 40 Under 40 Award, and the "2023" 400 Years of African American History Commission Award. In 2022, Randall graduated from the prestigious James H. Gilliam Fellows Program through the Wilmington Urban League.
Randall’s artistic talents aren’t confined to just one medium. As the original cast member of Landing of the Urban Rebels in its off-Broadway production, he made an unforgettable mark in the performing arts. Beyond acting, Randall's creativity extends into philanthropic efforts. In 2022, he launched the "100 Pairs to Give" initiative, and by 2024, his work reached new heights, distributing 100 KKKG-branded sneakers, partnering with WSFS Bank to offer 100 savings accounts with $50 including financial literacy courses, and collaborating with Nemours Children's Health to provide 100 duffle bags packed with essentials. Together sending 300 students Back to school empowered for the new school year.
Randall is also the creator of the Kool World mascot, Kooli, in collaboration with Nemours Children’s Health. Kooli is more than just a character—it symbolizes unity, diversity, and acceptance, values that Randall holds dear.
When he’s not spearheading his business ventures, Randall stays actively involved in motivational speaking, particularly at high schools, inspiring the next generation to dream big. His talents also include producing, directing, and editing content, writing jingles, and pursuing a fit lifestyle. On a personal level, Randall cherishes his role as a father to his two daughters with his partner.
Randall lives by the motto, “It’s a responsibility to become great at whatever you do.” His journey is a testament to the power of creativity, hard work, and an unwavering belief in the potential for greatness.

Randall Law

Founder | Creative Director | Designer

Kool Mission

The mission of Kool Kolored Kid Generation's brand apparel is to ignite motivation and empowerment among children, teenagers, and adults of color, not just nationally but with a vision to reach the world. We've undertaken a profound transformation by infusing a positive spirit into the previously negative term, KKK. Our brand is a beacon of inspiration, not only for people of color but also for those who champion change and unity. Through our apparel designs, we aim to instill a profound sense of self-love and confidence, encouraging individuals to embrace their true selves. At the core of our mission is the belief that the child within each of us deserves to shine brightly. We are here to create a legacy, break down barriers, and remind the world that we are the cool and colorful generation, a force that transcends boundaries. Our aspiration is to set in motion a generational ripple effect that will leave an indelible mark on culture. Kool Kolored Kid Generation is more than just a brand; it's a movement, a testament to the power of positivity and unity in a diverse world.