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BRAND HISTORY

The story of Kool Kolored Kid Generation is about transformation , resilience, and the power of turning darkness into light. It didn't begin as the name it bears today. In 2007, while working at the L.A. Film Festival, I was posed with a question by my coworkers: What would I name a band for shock value? In that moment, I dared to challenge the status quo and said, "KKK." But my vision was different; it wasn't about hate, but about unity— "Kool Kolored Kids."
I envisioned a group where people from diverse ethnic backgrounds would come together to create history through their talents. While doubts from others attempted to persuade me otherwise, I preserved the idea, capturing it in a notebook for the future.
In 2017, the concept resurfaced, evolving into "Kool Kolorful Kids," a children's clothing line designed for all kids, celebrating their unique nationalities after watching a GAP commercial . Although this venture faced setbacks, I refused to abandon the idea.
The turning point came in 2019, inspired by a documentary on Netflix of Sam Cooke and the history of the KKK, a symbol of hatred towards people of color. This documentary struck a profound chord within me. It illuminated the incredible potential to reclaim and transform negativity into empowerment.
After months of contemplation and sketching logos, the floodgates of creativity opened. My mission evolved I aimed to redefine how African Americans and people of color were portrayed in the media. I was also troubled by the casual use of the "N-word" among different cultures, an attempt to make a negative word positive.
An epiphany came when I learned about the history of the Swastika, once a symbol of peace for centuries before being twisted by Adolf Hitler into a symbol of hate. This history underscored the power of symbols and words to change the world. It was then that a light bulb went off in my mind, driving me to launch this brand and redefine another negative term, KKK, into a positive force.
The Kool Kolored Kid Generation stands as a testament to our ability to rise above adversity, rewrite the narrative, and inspire and empower all people of color. It's a symbol of transformation, reminding us that we have the power to turn even the darkest history into a brighter future.

MEET OUR KOOL FOUNDER

Randall Law

Visionary Leader, Creative Director, Community Builder, and Founder of Kool Kolored Kid Generation

Hailing from Wilmington, Delaware, Randall Law is the founder and creative force behind Kool Kolored Kid Generation (KKKG), the creator of the Kool World mascot Kooli, and the founder of the 100 Pairs to Give initiative. As a visionary entrepreneur, designer, creative director, and community advocate, Randall has dedicated his career to creating impactful experiences that inspire confidence, celebrate diversity, and empower the next generation.

Randall's journey is rooted in creativity and purpose. His career includes appearances in national commercials and campaigns, including involvement with Barack Obama's 2008 presidential campaign, DrugFreeWorld.org, and multiple GOOD Magazine campaigns. His leadership and community impact have earned him numerous honors, including the 2025 Excellence in Public Service Award, the 2024 MILLSUMMIT Impact Award, the 2023 Delaware Business Times 40 Under 40 Award, and the 2022 400 Years of African American History Commission Award and the 2022 Comcast Rise Award. He is also a graduate of the prestigious James H. Gilliam Fellows Program through the Wilmington Urban League.

An accomplished creative, Randall's talents span acting, branding, design, marketing, production, and storytelling. As an original cast member of the off-Broadway production Landing of the Urban Rebels, he demonstrated his passion for inspiring audiences through the arts. Today, he channels that same creativity into building experiences that positively impact children, families, and communities.

In 2022, Randall launched the 100 Pairs to Give initiative, a back-to-school empowerment movement designed to equip students with resources and motivation for success. Through strategic partnerships with organizations such as Nemours Children's Health, WSFS Bank, Stepping StonesFederal Credit Union and community stakeholders, the initiative has provided sneakers, laptops, financial literacy resources, savings accounts, and essential support to hundreds of students and families.

Randall is also the creator of Kooli, the Kool World mascot developed in partnership with Nemours Children's Health. More than a mascot, Kooli represents unity, diversity, creativity, confidence, kindness, and inclusion. Since Kooli's official debut in August 2024, the character has become a powerful community engagement tool, bringing smiles and meaningful connections to children and families throughout Delaware and Philadelphia.

What began as a vision quickly evolved into a movement. During Kooli's first year, the mascot participated in dozens of community events, hospital visits, youth programs, festivals, educational initiatives, and family experiences, helping impact more than 18,000 children and families throughout 2025 alone. Through partnerships with organizations including Nemours Children's Health, First Tee – Delaware, the Harlem Globetrotters, local schools, youth organizations, and community agencies, Kooli continues to demonstrate how creativity and positivity can bring communities together.

One of Randall's proudest accomplishments has been creating unforgettable holiday experiences for children. In December 2024, KKKG partnered with Main Event, Londyn's Corner, and Ambitious Pathways to launch the inaugural Kooli's Corner Christmas Giveaway, welcoming 100 children in foster care and their families for a morning of games, gifts, food, entertainment, and holiday memories with Kooli dressed in festive attire.

Building upon that success, Randall helped lead the 2025 Kooli & Wilmington Police Department Christmas Giveaway, a citywide initiative serving 100 children across four community centers throughout Wilmington. In partnership with the Wilmington Police Department, First Tee – Delaware, Nemours Children's Health, and local community organizations, Kooli delivered gifts, holiday cheer, positive interactions, and memorable experiences that strengthened relationships between families, youth, and community leaders.

In 2025, Randall celebrated another major milestone with Kooli's First Birthday Celebration, bringing together children, families, community partners, and mascot friends to commemorate the incredible impact of Kooli's first year. The celebration highlighted the hundreds of lives touched, the partnerships formed, and the growing vision of creating a nationally recognized character brand that promotes kindness, inclusion, and community engagement.

When he's not developing community initiatives, Randall is a sought-after motivational speaker who regularly inspires youth through school visits, conferences, and special events. He also produces, directs, edits, jingle writes and creates content across multiple platforms while continuing to explore new ways to merge creativity with community impact.

Above all, Randall is a proud husband and father who believes that every person deserves to feel seen, valued, and inspired to dream bigger than their circumstances.

His guiding philosophy remains: "It's a responsibility to become great at whatever you do."

Through Kool Kolored Kid Generation, Kooli, and every initiative he leads, Randall continues to prove that creativity, purpose, and a willingness to think outside the box can create lasting change for generations to come.

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Randall Law

Founder | Creative Director | Designer

Kool Mission

Kool Kolored Kid Generation was born from a bold vision: to reclaim a painful piece of history and transform it into a symbol of empowerment. By flipping the narrative of “KKK” into Kool Kolored Kid, we are rewriting what it means to be seen, heard, and valued in a world that often tries to define us.

Our mission is to ignite motivation, spark creativity, and unleash empowerment in children, teens, and adults from every background. What began as a national movement now stands poised to inspire the world. We are reshaping culture by infusing positivity, unity, and courage into communities everywhere.

KKKG is a beacon of inspiration not only for people of color, but for anyone who believes in change, in unity, and in the transformative power of being unapologetically yourself. We champion self-love, confidence, and the beauty of embracing your true identity.

At our core is a simple but profound truth: the child within each of us deserves to shine.

We exist to break barriers, rewrite narratives, and build a legacy that empowers the next generation and the next after that. We are the kool and kolorful generation fearless, unified, and unstoppable. Our goal is to spark a generational ripple effect that leaves an everlasting imprint on culture, creativity, and community.

Kool Kolored Kid Generation is more than a brand. It is a movement. A mindset. A living testament to the power of positivity, unity, and imagination in a diverse world.
We are here to inspire, uplift, and change the narrative one generation at a time

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