About

BRAND HISTORY

The story of Kool Kolored Kid Generation is about transformation , resilience, and the power of turning darkness into light. It didn't begin as the name it bears today. In 2007, while working at the L.A. Film Festival, I was posed with a question by my coworkers: What would I name a band for shock value? In that moment, I dared to challenge the status quo and said, "KKK." But my vision was different; it wasn't about hate, but about unity— "Kool Kolored Kids."
I envisioned a group where people from diverse ethnic backgrounds would come together to create history through their talents. While doubts from others attempted to persuade me otherwise, I preserved the idea, capturing it in a notebook for the future.
In 2017, the concept resurfaced, evolving into "Kool Kolorful Kids," a children's clothing line designed for all kids, celebrating their unique nationalities after watching a GAP commercial . Although this venture faced setbacks, I refused to abandon the idea.
The turning point came in 2019, inspired by a documentary on Netflix of Sam Cooke and the history of the KKK, a symbol of hatred towards people of color. This documentary struck a profound chord within me. It illuminated the incredible potential to reclaim and transform negativity into empowerment.
After months of contemplation and sketching logos, the floodgates of creativity opened. My mission evolved I aimed to redefine how African Americans and people of color were portrayed in the media. I was also troubled by the casual use of the "N-word" among different cultures, an attempt to make a negative word positive.
An epiphany came when I learned about the history of the Swastika, once a symbol of peace for centuries before being twisted by Adolf Hitler into a symbol of hate. This history underscored the power of symbols and words to change the world. It was then that a light bulb went off in my mind, driving me to launch this brand and redefine another negative term, KKK, into a positive force.
The Kool Kolored Kid Generation stands as a testament to our ability to rise above adversity, rewrite the narrative, and inspire and empower all people of color. It's a symbol of transformation, reminding us that we have the power to turn even the darkest history into a brighter future.

MEET OUR KOOL FOUNDER

Hailing from Wilmington, Delaware, Randall Law is not just the founder, but the driving force, artistic visionary, and designer behind Kool Kolored Kid Generation LLC. His journey is marked by an extraordinary blend of talents that position him as a trailblazer in the making.
Randall's creative journey is as diverse as it is impressive. From his roles as an actor in National Commercials, including as one of the actors in Barack Obama's 2008 presidential campaign, to DrugfreeWorld.org and numerous GOOD magazine commercials, he's left his artistic mark on various platforms.
In recognition of his remarkable contributions, Randall has been honored with the "2023" Delaware Business Times 40 under 40 award and the prestigious "2023" 400 years of African American History Commission Award. His dedication to personal growth and community betterment led him to graduate from the esteemed James H. Gilliam fellow's program through the Wilmington Urban League in "2022."
Notably, Randall made his mark as the original cast member Festone Shabazz in the off-Broadway production "Landing of the Urban Rebels." Yet, he doesn't confine his talents to the stage and screen alone.
In his free time, Randall commits himself to giving back through his initiatives like "100 pairs to give." In 2022, he generously provided 100 pairs of sneakers from his brand, Global Kid Generation 1's, to inner-city youth returning to Bancroft Elementary for school. He also partnered with Stepping Stones Federal Credit Union to distribute 100 touch screen laptops, broadening educational horizons.
In 2023, Randall and his incredible team elevated their commitment with "100 pairs to give 2.0 & empowerment giveaway" at William Penn High School, Delaware's largest high school. This initiative wasn't just about sneakers and laptops; it also featured inspiring speakers such as Grouchy Greg Watkins, CEO of AllHipHop.com; Ashley Cooper, CEO of Droneversity, a pioneer in STEM education; and William Sherdian, a Delaware Basketball Hall of Famer and Villanova University Wildcat.
In addition to his philanthropic efforts, Randall continues to evolve personally and professionally. He engages in motivational speaking at different high schools, produces, directs, and edits content across multiple platforms, writes jingles, maintains a healthy and fit lifestyle, indulges in some shower singing, and cherishes his role as a father to his daughters, Kamille and Legacy.
Randall's guiding principle can be encapsulated in his own words: "It's a responsibility to become great at whatever you do." He firmly believes that a blend of unwavering work ethics and a splash of creativity can propel anyone toward greatness. Randall Law stands as living proof that persistence and passion are the keys to unlocking boundless potential.

Randall Law

Founder | Creative Director | Designer

Kool Mission

The mission of Kool Kolored Kid Generation's brand apparel is to ignite motivation and empowerment among children, teenagers, and adults of color, not just nationally but with a vision to reach the world. We've undertaken a profound transformation by infusing a positive spirit into the previously negative term, KKK. Our brand is a beacon of inspiration, not only for people of color but also for those who champion change and unity. Through our apparel designs, we aim to instill a profound sense of self-love and confidence, encouraging individuals to embrace their true selves. At the core of our mission is the belief that the child within each of us deserves to shine brightly. We are here to create a legacy, break down barriers, and remind the world that we are the cool and colorful generation, a force that transcends boundaries. Our aspiration is to set in motion a generational ripple effect that will leave an indelible mark on culture. Kool Kolored Kid Generation is more than just a brand; it's a movement, a testament to the power of positivity and unity in a diverse world.