BRAND HISTORY

Kool Kolored Kid Generation didn’t start out as the name it is today. The idea first came to me in 2007 when I was working for the L.A Film Festival and some co-workers were asking what I would name a group or band for shock value. At that moment, I said I would name the group KKK. Then I went on to explain what it would mean, “Kool Kolored kids,” I stated. I thought it would be pretty cool to put a mixture of people from different ethnicities together, and it would maybe make history. That’s if the group was any good, I supposed.
Then I would be persuaded to drop the idea, but I did write it in a notebook for future use. It came back to me in 2017 to make it a children’s clothing line I called Kool Kolorful kids. It would be a brand for all kids with different nationalities. It didn’t pan out the way I wanted it to so I sat on the idea some more. Some years had passed and I saw this documentary on Sam Cooke and the KKK and how those letters for years meant hate towards people of color. That documentary really struck a chord in me, and in 2019 the idea came back to me to use it to empower all people of color.
After pondering and drawing logos for a few months. The ideas began to start flowing, and I then wanted to change how I saw the media televising how African- Americans and other people of color were being treated. It also troubled me seeing and hearing other cultures use the ‘’N-word’’ to talk or to make jokes towards each other. The N-word is considered a very negative word, and it shocked me that they would turn it on themselves to make it feel more positive.
What also triggered my Ah hah moment was learning about the history of the Swastika. Learning that before the late 1930s the Swastika was considered a symbol of peace for centuries. But one man by the name of Adolf Hitler took something that stood for good and changed it to what we see today as a symbol of hate. At that moment a light bulb went off in my head to start this brand and to change another negative terminology KKK and change it to a positive meaning to inspire and empower all people of color.